Shure Performance Listening Centre brings state-of-the-art recording and product testing capabilities to the company's 65,000 square-foot, two-story Technology Annex, which opened last year. Offering all of the comfort of an elegant theatre with tiered seating for 14 and a bamboo floor, the critical studio is furnished with three ATC SCM 100 ASL active monitors, a Carillon Audio Systems computer, and 192 kHz multi-channel AES/EBU interface capabilities from Lynx Studio Technology.
"Shure has developed a first class recording studio, allowing them the ideal environment to test multiple products in an actual recording setting," said Ms. Cole. "This will keep them on the forefront of recording and microphone technology. Their continued desire to be the best is why I use Shure products."
Large enough to accommodate a small band, full drum kit, and baby grand piano, the evaluation studio's main room is bordered by an isolation booth and control room housing recording and playback gear as well as the engineer's and producer's desks. With monitoring provided by three ATC SCM 50 ASL active enclosures falling under the guidance of a Grace Designs m906 5.1 controller, the control room features computer-based functionality incorporating Sony Vegas 6, Sound Forge 8, Steinberg Nuendo 3.1, and Wavelab 5 software. Recording hardware includes a pair of Prism Sound ADA-8Xr eight-channel digital-to-analog converters with Firewire, as well as two Grace Designs m802 eight-channel microphone preamps with remote control, all of which resides in a portable rolling rack.
"The environment and technology used for sound quality testing and evaluation has never been better at Shure," said Ken Platz, acoustical engineering manager, Shure, who spearheaded the project team. "There's a high degree of versatility inherent within the facility offering the space and tools to setup virtually any scenario."
The PLC will play a vital role in Shure's research, design, product development, and competitive analysis efforts say the company.
(Sarah Rushton-Read)
