The strategic collaboration between NEC Display Solutions Southern Africa and Electrosonic is targeted at increasing local market share and informing the industry of the benefits and capabilities of NEC's innovative product solutions. While Electrosonic's core focus will be on public displays, large venue displays, events and the control room market, they will be distributing the complete range of displays, including large format displays and projectors.
"This is a strategic appointment where NEC Display Solutions Southern Africa aims to enhance its exposure in the local Pro AV and systems integration market by building on existing working relationships with complementary products currently distributed exclusively by Electrosonic," says Sarah Fraser, channel development manager to Southern Africa. "It underlines NEC's commitment to drive the integration of innovative products into the industry and expand on its ever growing market share in overlapping vertical markets within the corporate, education, transport, broadcasting, and rental and staging industries."
"NEC has a fantastic product offering and a proven track record for quality and reliability," commented Bruce Genricks, managing member of Electrosonic SA. "Combining this with our extensive dealer network, technical expertise, design services and complimentary products that Electrosonic SA has to offer, will provide comprehensive solutions for our dealers."
(Jim Evans)
