Neo One enables clubbers to instantly interact with each other, or the DJ. The system enables a text or picture message to be sent from the clubber's phone to large plasma or projection screens around the venue, which everyone can read. A dedicated control centre monitors every text, to ensure they comply with the club's moderation policy. Once cleared by the system, the message appears on screen within 15 seconds.
Neo One can also be used for internal promotions, such as forthcoming club nights or special drink prices. In addition to this, say ESL, the system can be used as a method of building up a contacts list, allowing monthly promotions to be sent out via text to club-goers. The system also offers an optional online voting facility.
(Lee Baldock)
