"By improving the launch process as well as the product training and educational aspects, we will strengthen our position in the marketplace," said Brian Friborg, president at Martin US. "With so many new products on the horizon, we have a definite need to introduce them properly and educate not only our staff, but our customers. I have full confidence that Michael, with his strong product knowledge and technical expertise, is a great fit for this role. I'm excited to see the developments of this new department."
(Jim Evans)
