Germany - Prolight + Sound has announced the reintroduction of an advisory board. The committee, consisting of representatives from well-known companies, trade associations and industry experts, will serve as ‘a source of inspiration and impetus in the future’ and will make ‘a significant contribution to the further development of the event’.
At regular meetings, the advisory board will discuss current industry topics and provide strategic advice in order to define future-oriented goals for Prolight + Sound and to align it even more closely with the needs and requirements of the global event industry.
Particular attention is being paid to the further internationalisation of Prolight + Sound. On the basis of the broad network of contacts and the different strategic orientations of the companies, the advisory board, together with Messe Frankfurt, has set itself the goal of sustainably expanding the reach of the trade fair on a global level. In addition, the members will contribute substantially to the design of the event programme by providing ideas and topics.
Wolfgang Marzin, president and chief executive officer (CEO) of Messe Frankfurt, states: “The establishment of this trade fair advisory board is an important step for the future development of Prolight + Sound. The board members not only contribute in-depth specialised knowledge and market data, but also provide us with a valuable market overview. With this concentrated expertise at our side, we are ideally equipped to successfully shape the course of the event in the coming years. I would like to take this opportunity to express my sincere thanks to all members of the advisory board for their commitment.”
The first advisory board meeting on 8 October 2024 was characterised by ‘positive signals from the industry, constructive criticism, valuable impulses and anticipation of the 30th anniversary of Prolight + Sound’.
All those involved identified the promotion of young talent and further training within the sector as a central theme of the event. The trade fair is responding to this with a comprehensive range of training opportunities, which will be expanded and specialised for the upcoming show. Other goals identified included more intensive communication of content and attracting additional international trade visitors.
