The company's extensive range of wood, foam and fabric-covered acoustic solutions includes its flagship Wave Wood panel, the innovative Vari Panel, portable acoustic solutions such as Flexi Screen Lite, Flexi Wall and Flexi Kick Drum, plus a growing number of isolation products for use in construction projects and workplace noise reduction. The creation of separate company divisions will enable the development of products that focus more specifically on the different needs of each particular market sector.
Cesar Carapinha, Vicoustic's CEO comments: "Over the past year we have seen a growing demand for products within the home cinema market, often linked to interior design projects. We have also seen an increase in sales of our products to the construction industry, for example new housing developments and noise reduction in classrooms and other workplaces. These new departures require more specialized support, and even the development of more specialized acoustic solutions. So by splitting the company into separate divisions, we can target our product development and sales more effectively."
The latest developments coincide with the new appointment of Luis Teixeira as international sales manager. Teixeira has a background in construction engineering, specialising in acoustics. His brief includes overseeing Vicoustic's various certification processes and developing the company's new industrial division.
For maximum focus in each of the different sectors, Vicoustic is also reviewing its distribution network. In several territories, additional specialist distributors are being appointed to support industrial and home cinema/interior design customers, with many existing distributors continuing to focus on the music & broadcast sector. Vicoustic will be launching several new products at the Frankfurt Musikmesse.
(Jim Evans)
