The new site features an easy-to-use navigation system based on a mix of pictorial images for fast recognition combined with a simple, sectional menu for those who know exactly what they are looking for.
Doughty sales manager Julian Chiverton says, "The people we deal with have been asking for more on-line information for a while now, hence this six-month project to completely redesign out site, but nothing prepared us for the almost immediate and massive increase in traffic which we are experiencing. Judging by current response I guess we must have got it just about right."
Over 1000 products are featured along with full details of all official Doughty distributors, amounting to a network of over 102 companies in 44 countries.
The 'Dealer' section (accessible by all Doughty dealers) features a new Excel based calculator for the company's Six Track Curtain system. This allows the user to input custom dimensions for a Six Track installation and automatically create a parts list, quote and purchase order.
(Jim Evans)
