"We've set up the new company to be ready for the next decade or so," says AVL Concept owner Ben Rosema. "AVL Concept is not a classic concert sound rental company, neither is it a traditional AV install company. We offer our clients the best, both in high end rental plus install, focussing on the highest level of audio, lighting, video, production and staging.
"We've only been able to achieve this level of business by taking over existing, well performing specialist companies and implementing their expertise and contacts into our new company with one goal in mind: to provide a one-stop shop covering our entire and diverse customer base by providing relevant and specific market segment expertise. "
Axel Nagtegaal, MD of Midas Consoles Benelux adds: "With the credit crunch reaching new levels every day, those companies who were already lagging behind are the ones who will lose out when it comes to adapting to the various markets. From that perspective I do not find it surprising that we're selling Midas PRO6s at a higher rate than we sold the Heritage during its best years."
(Jim Evans)
