Mike Blackman, managing director, Integrated Systems Events comments: "No tradeshow can thrive without bringing new customers and new markets to its exhibitors. Right from its first showing in Geneva in 2004, this is something ISE has proved it can do. AV manufacturers are turning to ISE as a platform from which to launch their products and services into new and emerging sectors, and that is one reason why we are hosting so many new exhibitors in Amsterdam in February."
The pro audio sector is a prime example of this trend, with the likes of L-Acoustics, HK Audio, Sonus, Ateïs, Out Board/TiMax, Baldwin Boxall, Seeburg, Cloud Electronics, and XTA/MC2 Audio all showing their wares at ISE for the first time in 2010.
Digital signage continues to grow in significance for ISE, with a second dedicated area for these technologies being created in Hall 10 after the main Digital Signage Hall, Hall 12, sold out. Also growing is the market for home automation, as many exhibitors recognise that the market for residential systems technologies in mainland Europe is still in the development phase and has continued to grow in 2009.
New technologies are also enabling manufacturers to diversify, and nowhere is this more keenly felt than in the automated lighting industry, where LED light sources are bringing visual effects once unique to the entertainment world to a much broader range of applications.
Mike Blackman adds: "With its emphasis on integration and convergence, ISE has always been the kind of show where visitors can find something truly unexpected. With so many new exhibitors to complement our hundreds of returning companies, together with a wide variety of training opportunities from CEDIA and InfoComm International, we believe our attendance will hold up exceptionally well."
Integrated Systems Europe 2010 will take place at the Amsterdam RAI, Netherlands, from 2-4 February 2010.
(Jim Evans)
