New Identity for PRG Lighting Group

The Production Resource Group is to relaunch and rebrand its lighting division. With effect from October 20, the companies in the PRG Lighting Group - Cinema Services, Light & Sound Design (LSD), Production Arts, Production Lighting Systems and Vanco Lighting Services - will come together under the name Fourth Phase. All of the companies except LSD will assume the name Fourth Phase, whilst LSD will be called LSD/Fourth Phase. The new identity coincides with new operational changes within the company. A national sales team has been established, under the direction of Bill Gallinghouse, senior vice president of sales and marketing. Jeff Senkovich, meanwhile, has moved from his operational responsibilities with the PRG Audio Group to assume the newly created role of COO of the Lighting/Audio Group. As COO of PRG, John Hovis oversees the operational aspects of the organisation. Full story October L&SI.

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