David Srba, well known as Robe's highly proactive head of marketing, becomes the new MD of Robe UK with immediate effect, and will now be based in the UK. Srba also continues in his role of co-ordinating Robe Show Lighting's worldwide marketing.
Ian W Brown, who joined Robe UK in August 2004 continues as head of sales, working closely with his colleague Bill Jones as sales manager and Nathan Wan as Robe UK's head of technical services. All other aspects of the sales, office and support organization in the Northampton UK HQ remain the same.
The move is a key element in Robe Show Lighting's ongoing global expansion strategy. It also completes the restructuring of ROBE UK which began in February 2005. Robe's MD Josef Valchar says: "This latest move makes perfect sense for both Robe UK and our worldwide operation. We have always been a 'hands-on' company and involved at the core of our major markets, of which the UK is a major European hub."
Robe UK can now capitalize on using the highly efficient administration infrastructure - encompassing invoicing, management, organizational structures, excellent stock availability, etc., of the parent company.
The moving light manufacturer has also taken an active, direct interest in other leading markets including the USA - via Robe America - which is proving a great success.
Srba comments, "It's a very exciting time for Robe. The UK is a major market and 2006 will be our biggest year ever. We can now streamline the UK operation, increase its efficiency and competitiveness and ultimately offer shorter lead times and more benefits for customers."
(Sarah Rushton-Read)Photo: David Srba
