Color Kinetics Inc has appointed William J. Sims as president and chief operating officer. Sims will also join the company's Board of Directors. Color Kinetics co-founder George Mueller - who Sims succeeds as president - will remain CEO, focusing on overall company direction and the development of strategic partnerships. In his new role, Sims will drive the company's sales, marketing, operations and product development, delivering the next wave of advanced digital technologies and positioning the company for growth in the illumination market, which analysts predict will reach close to $30 billion dollars by the year 2010.

Sims brings to Color Kinetics over 20 years of experience in growing both established and emerging companies gained through senior positions at Zenith, JVC and e-SIM. As president and CEO of e-SIM's Live Products division, Sims oversaw all aspects of a successful start-up, leading product development and dramatically increasing the company's customer base. During his tenure as president of the Zenith Sales Company, the organization achieved significantly improved profitability and expanded worldwide market position for key segments of its consumer product lines. Prior to Zenith, Sims was vice-president, Consumer Video Division of JVC Company of America, where he expanded the business of JVC's largest US division. He has also served on the Board of Directors for the Consumer Electronics Association (CEA).

"With Bill, Color Kinetics gets the perfect combination of old economy know-how and new economy drive and agility. His track record of effectively managing all aspects of a business to achieve significant return speaks for itself," says Mueller, who co-founded Color Kinetics with Dr. Ihor Lys in 1997. "Along with his experience, Bill brings a level of commitment and tremendous enthusiasm matching that of our existing management team," notes Mueller.


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