The new studio microphones in the 20 and 40 Series comprise the affordable AT2035 and AT2050 large diaphragm condensers and the high-performing AT4021 cardioid and AT4022 omnidirectional condensers.
The 20 Series are both side-address models, with the cardioid AT2035 designed to isolate sound sources while the switchable pickup pattern of the AT2050 allows omni, cardioid and figure-of-eight operation. The 40 Series microphones - which carry Audio-Technica's Lifetime Warranty - are ideally suited to deliver sensitivity and natural response, and are perfect for use with acoustic string and percussion instruments.
In the Broadcast & Production range the new models include the BP4071 (also available in a longer version as the BP4071L) line and gradient microphone. Designed for focussed pickup for broadcast, film and theatre applications, the innovative design of the new B&P models results in levels of directivity that compete with those of microphones up to 50% longer, says the company.
The new ATH-M35 headphone joins the ranks of Audio-Technica's highly regarded monitor headphones, including the popular ATH-M50. A low-profile, closed-back design and highly accurate response make the M35 perfect for studio or location use where isolation is of key importanc, the company adds.
One of Audio-Technica's key products for 2009, the ATCS-60 infrared conferencing system is also an important element of the company's activity at PLASA Focus. The various component parts of the ATCS-60 will be available for demo on the stand with technical staff on hand to guide visitors through the flexibility and security benefits of the system.
Audio-Technica can be found at PLASA Focus on stand S-B7.
(Claire Beeson)
