Karsten, who has extensive experience in the trussing business from both his education and former employment, has wasted no time in getting started in his new role, having already been involved in the planning of the upcoming show where DuraTruss will exhibit a host of new products.
Along with the internal and external DuraTruss sales team, Karsten's main role is to support key customers and guide larger projects. Furthermore, he will be working together with product development to increase the number of products offered. In the area of marketing, Karsten will work closely with ADJ Group Marketing to increase market presence of the brand, including launch of the new DuraTruss catalogue this summer.
Dirk Kast, CEO of the ADJ Group, of which DuraTruss is a key brand, stated, "I'm happy to have Karsten Steinbach on my team. He is very enthusiastic with a drive that comes from true belief in the products. That is something that not only we have experienced but our customers can feel as well. Together with Karsten, we expect to grow substantially in 2014 and beyond."
Karsten Steinbach commented on the new position, stating, "In this role, I feel stimulated to raise the DuraTruss brand to the top of the industry. It's a challenge but with my experience and knowledge it is possible. DuraTruss is already known in the market but there is a long way to go to reach our company targets as well as my personal target - to be No. 1 in the truss business."
(Jim Evans)
