Site visitors will note that Shure.com is now organized into three primary content 'channels' - Products, Knowledge and Artists. One of the most noticeable elements within the site is its highlight of content dedicated to education and knowledge-sharing. The Solution Database found in the Knowledge channel provides in-depth answers to virtually any Shure-related question, and encourages users to add to that database by asking any questions not already contained there. Questioners receive a personal e-mail response from a Shure applications engineer, and the new information is added to the 2800-plus topics already found in the Solution Database.
Wireless users will also be pleased with the Wireless Frequency Reference Guide. Representing a major step forward since previous versions, site visitors merely select a Shure RF product and US city, and the guide then responds by displaying content relevant to their search only. This allows retailers to find the right wireless products for their location, and helps touring artists and engineers quickly locate open channels as they move from city to city. Another innovation of the new site design is the presence of a 'resource box' on virtually every page, providing quick links to additional information relevant to the displayed content.
Contractor's Corner remains as the popular gathering spot for audio professionals and consultants, offering a dedicated FTP download facility for software, spec sheets and user guides. Documents are offered in PDF format to facilitate ease-of-downloading, most in multiple languages.
(Ruth Rossington)
