After a long career as an engineer in the Spanish professional audio industry, Rivera joined Yamaha in 2003 as head of the service department in Madrid. There he was tasked with carrying out a major restructuring, making significant improvements to customer service levels.
"This is a time when the new, closer Europe requires new and innovative approaches to business," says Rivera. "In my new role I am determined that we will work hard as a team to enhance Yamaha's industry leadership in the Spanish and Portuguese professional audio markets."
"Manuel brings a fresh and dynamic leadership to our operations in Iberia," adds Nick Cook, European marketing director for Yamaha Commercial Audio. "His product skills have benefitted Yamaha and our regional customers greatly over the past six years. His promotion is well deserved and I am certain he will make a significant contribution to maintaining Yamaha's position at the leading edge of the pro audio industry in the region."
(Jim Evans)
