Merging Select commercial director Joao Velhinho
Portugal - Nexo has appointed Merging Select to represent its products in Portugal. Based in the capital city of Lisbon, Merging Select handles a portfolio of blue-chip brands, including Yamaha Commercial Audio, Steinberg and Nuage, which are sister companies to Nexo, as well as AuviTran and Powersoft.

Founded in 2007, Merging Select serves both the rental market in Portugal as well as the installation business. Projects include auditoria, theatres, multi-purpose and conference spaces, hotels and retail operations.

Merging Select aims to offer the Portuguese professional audio market something over and above 'black boxes', complementing technical solutions with a high degree of support, education and training. According to commercial director Joao Velhinho, there are two priorities. "First, helping our market to spend its money coherently in these difficult economic times. We facilitate this by building long-standing relationships with key brands, which gives us close links with their technical teams to the advantage of our clients.

"The second priority is to leverage the possibilities between product ranges and companies: a great example of this is the synergy between Nexo and Yamaha, which can make life much easier for the customer in both the rental and the installation sector."

(Jim Evans)


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