Goudy is a familiar face to Nexo's employees, distributors and customers, having acted as the company's PR and communications consultant since 1997. Armed with a Eurostar season ticket, she will now take up a wider remit to develop NEXO's marketing strategy across its varied international marketplaces, and work to enrich client relations, communications and customer support.
Well known in pro audio circles, Goudy's career as an independent press agent has spanned three decades, and includes many memorable figures and events. Since her first PR appointment, to Rupert Neve, she has witnessed the rise (and fall) of the recording industry, the arrival of digital audio technology and the launches of pioneering products like the Neve Capricorn console and Yamaha's ProMix01 and 02R mixers. Goudy has also shaped many stories within the rise (and rise) of the sound reinforcement industry, consulting for leading manufacturers including Bose, JBL, Electro-Voice, Martin Audio and Turbosound.
"We are delighted to have persuaded Ginny to join us in Paris: she is a distinctive figure with a distinctive perspective on our business," says Nexo chairman and CEO Keisuke Kobayashi. "SR customers today are not only looking for good products, they are looking for a partner that understands their market and their aspirations. With her extensive industry contacts and marketing communications experience, Ginny will play a key role in helping Nexo to become exactly that kind of partner."
(Jim Evans)
