Lightswitch, which designed the lighting in the Nissan booth, used Elation Professional's Impression RGB LED compact moving head fixture to spotlight the 370Z. Additionally, Lightswitch chose another Elation light to illuminate the rest of the booth, the Design Par 575D, a DMX-compatible discharge moving head fixture with a par reflector.
According to Lightswitch principal Chris Medvitz, auto shows present unique lighting challenges. The Elation products, he said, helped his company meet the design and technical requirements of its client George P. Johnson, the experience marketing agency for Nissan North America, while satisfying the specifications posed by the Los Angeles Convention Centre.
One of the biggest concerns with auto show light fixtures is weight, said Medvitz, since convention centres typically have strict hanging load requirements. "Weight is a huge issue, especially at this show, because the LA Convention Centre is very limiting on how much weight they'll allow you to hang," said Medvitz. "So we needed fixtures that were as lightweight as possible."
(Jim Evans)
