NMK to distribute Astera in GCC region
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Astera’s range of entertainment and architainment LED lighting has been used to illuminate numerous high profile and world-class events.
“Having simple and powerful control of complex lighting programmes and effects coupled with the portability of Astera means that lighting designers can focus on being creative without worrying about potential limitations like cables and rigging,” stated Darren Caithness, lighting business manager - NMK Electronics.
This agreement with Astera will further complement NMK’s growing lighting division. Alex Kemanes, NMK’s chief operating officer notes: “We are delighted to become Astera’s distribution partner due to their focus on invention and commitment to quality which make them a perfect fit for the GCC stage and events market. Astera has a well-established reputation in the market and we plan to further develop this”.
Astera’s sales & marketing director, Sebastian Bückle, comments: “I am delighted to be working with NMK and confident that we have a highly motivated, innovative, progressive-thinking and well-connected partner who will really be pushing and making it happen for us in the region.”
Following an expo in Dubai earlier this year, Sebastian was impressed with the enthusiasm, drive and knowledge of the players, people and companies. “There is a lot of activity in the GCC and it is a vibrant market with huge potential for Astera, so we look forward to a busy, positive and productive long-term working relationship with NMK.”
(Jim Evans)
