The entire rig can be set up by one person (each box weighing only around 20kgs), reducing the amount of heavy lifting. The system van be put together quickly and efficiently, simply by plugging power and a line level feed into each box; it also provides high levels of redundancy and the flexibility to offer systems tailored exactly to a client’s size requirements in increments of 600W. "We can offer our clients a scaleable solution on the day of their event so that if more people turn up we simply keep stacking speakers up," said Mills.
He continued: "Each speaker is stand-mountable, so we can do large outdoor distributed PA systems with high quality sound using our own FM transmission system to minimize the amount of cabling required. Or we can put two boxes together with a pair of stands and a small mixing desk to make a very powerful system suitable for bands."
It’s effectively three systems in one, says Mills, enabling the company to maximize its return on investment while offering clients a greater range of options at cheaper prices. "We don’t have our rig sitting in a warehouse unused for 90% of the time like most operators, the flexibility - means we can use the same system for just about every application," he says, adding: "The system flies in the face of what most sound companies are doing, and we’ve met with much scepticism - mainly from people who have been in the industry for years and never thought that there could be a more efficient way of doing things or who aren’t willing to risk trying something new. When Noise Productions began, we designed a business model from scratch built around rapid growth with high return on investment, something a lot of operators never think twice about. But it’s the quality of sound that is most important and speaks for itself - when you take into account all the other benefits, you’ll find this will force a lot of the larger companies to examine the way they operate."
(Lee Baldock)
