Sunbaba Screens was contracted by production company, Hot Hammer to create a range of branded screens. Headline sponsors Nokia used Sunbaba screening on Heras fencing around the site to reinforce their support of the festival. In all, 67 panels were covered with giant 'Nokia Rocks' branded screening, around the backstage and various perimeter positions. These were produced using Digimesh, a screening material that allows images and logos to be digitally printed onto the fabric with great accuracy and precision for highly effective branding.
Sunbaba also used Digimesh for banners used at the festival's entrance, producing four 10m head banners printed with the 'Isle of Wight festival' logo. Sunbaba also created eight end screens for the entrance gantries, and four plain screens for the PA towers on site. The company was also contracted by Capitalize to produce two 25m and one 3m Bacardi banners for the Bacardi Bat Bar, featuring the drink's logo on the Digimesh material.
(Lee Baldock)
