Claudio Bugari, Simone Santarelli, Francesco Coppari and Raf Willems
Italy - Optimal Audio, part of the Focusrite Group, has named Sisme as its exclusive distributor for Italy. Sisme has operated in the Italian market as an importer and distributor of leading audio and video brands since 1967.
Raf Willems, head of sales and channel marketing EMEA at Optimal Audio, comments: “From day one, Sisme has been an excellent fit for Optimal Audio. They are a very reputable distributor, and only work with a select number of brands that fit their criteria. Their experience and professionalism combined with a thorough knowledge of the Italian market convinced us that Optimal Audio will be a great success in Italy.”
Claudio Bugari CEO of Sisme, adds: “We strongly believe that the range of easy to install, well-integrated and user friendly products designed by Optimal Audio exactly meets the requirements of our system integration partners operating in the commercial audio sector. We are confident that the synergy between Optimal Audio and Sisme can create rapid commercial development over the coming months.”

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