Integrators Fujitsu worked with videowall experts PSCo to deliver a 4x4 videowall using the latest LCD technology from Samsung. The 46" screens each measure over 4m in width and nearly 2.5m high and customers in the store can interact at close range with the screens.
The interactive Mexican wave, designed by London based digital content company Poke is a feature that improves the customer experience. Visitors to the store have the opportunity to be videoed on a phone instore, doing their best Mexican wave, which is then uploaded to the wall.
Fujitsu integrated the screen as part of a large installation in the store which included a comprehensive EPOS system, training area, game playing area and a 70" Samsung display at the front of the store.
Jeff Boucher of Fujitsu says,"We have been working with Orange on instore IT installations for the past five years but this project presented new challenges in terms of lead times, kit delivery and installation on site.
"We had never before attempted a wall with this quantity of screens and complexity of acoustics, but the support received from PSCo's project team and skills of their technical team meant the installation was completed in time for the store opening."
(Jim Evans)
