Naomi Campbell and Ettore, the "talking" dog in the group's publicity spots, were at the inauguration of the Milan store in December. Mauro Sentinelli, general manager of TIM, and Giuseppe Sala, general manager of T.I. Wireline, were at the Rome event in Piazza Colonna, the square that hosts the Italian Parliament. The aim of these two new venues, designed as 'multimedia workshops', is to present in an innovative way all the new products of the Group (Telecom Italia, Tim and Telecom Italia Media), including the world of TV - La7, MTV, news from APcom and digital experimentation - under one roof.
As far as the audio is concerned, the client's expectations were clear: sound reproduction as accurate as studio monitors, combined with great dynamic capacity, ensuring a high physical impact, say Outline.
(Sarah Rushton-Read)
