An accomplished and skilled marketing manager, Luca will focus his energy on expanding the company's global presence on all levels. He will be responsible for building sales, imaging and branding, as well as field training and education initiatives for all of Outline's professional sound reinforcement programs, and will report directly to the company's board of directors.
"My mission here is simple, although challenging - I will be hitting the road to meet with our distributors; engage current and new customers; speak with sound engineers and technicians; organize demos and high profile events to showcase our proprietary technologies; spend time with friends and fans of Outline to gain new perspectives and insights; and assess our competitors - in order to identify how we can further enhance and elevate Outline's market presence; position; and performance." - states Giaroli.
"This company has both a legacy and solid foundation built over its 42 history; and a rich and bright future with enormous potential ahead, as the next generation within the company moves into position to lead the charge."
Previously, Luca owned and operated a sound rental company from 1990 to 2000 where he became an accomplished FOH and monitor engineer. He then moved over to manufacturing, product development, and brand management where his technical expertise and marketing talents were put to the task and further developed. Prior to joining Outline, he enjoyed a successful career from 2008 to the present with the well-known and respected Italian distributor, Audiosales.
"It's a real pleasure to be working with Luca again", said Outline North America Sr. VP and managing director, Tom Bensen. "His talents and insights are going to bring a fresh and broader perspective to both the marketing and engineering sides of Outline. When he and I last worked together, Luca played a vital role in helping launch two relatively unknown brands at the time - Optocore and Powersoft, both of whom since have become well-known players and industry leaders."
Outline's CEO Giorgio Biffi states, "Luca is an excellent addition to our team, bringing to us his broad range of skill and experience. Luca will pursue, enhance, and strengthen our relationships with existing clients; while exploring, identifying, and capitalizing upon new opportunities for market expansion. He will also share his experience and knowledge with our R&D department, management group, and the wider staff complement, helping us all to further enhance and exploit our skill sets."
(Jim Evans)
