In a dynamic response to exhibitor requests for a working environment in which to showcase their new technology, organisers Informa Exhibitions have created Soundcheck, which will be located in a purpose-built (and fully air-conditioned) temporary structure in the plaza area outside the Ibis Hotel.
Announcing the move, exhibition director, Richard Brook, said, "This will provide exhibitors, especially manufacturers and distributors of audio equipment, the opportunity to present their products in a live environment alongside the show.
"Taking this feature to a purpose-built outdoor environment means there's more flexibility for exhibitors to show off what their kit can do with minimal impact on other participants at the show."
Timetabled slots in Soundcheck are limited and each of the exhibitors taking part will receive one morning and one afternoon session on each of the show's three days. The timetable will be heavily promoted in advance of the show.
Some capacity still remains and anyone interested in reserving a slot should contact: PALME Middle East Team on +971 4 336 5161 or palme@informa.com
(Jim Evans)
