This eye-catching addition to the store's vibrant and distinctive design was selected for its ability to work in portrait, reproduce accurate colours naturally and for its new anti glare surface, which allows the screen to perform in high ambient light environments essential for this store.
The 103" plasma's high contrast, brightness and true colour reproduction means it replicates the "perfect skin tones and vibrant colours featured in Benetton's famous adverts relayed on the screen", say the company.
The screen was installed by 103" experts PSCo, using a bespoke stand to secure the screen onto the wall. PSCo's managing director Stuart Holmes explains: "The opportunities with the 103" are endless for retail applications and this venue is the perfect reference site. The 103" Plasma is available for hire or sale, they can be used as part of a one off promotion or as a longer term business tool, attracting attention or interaction from customers."
(Claire Beeson)
