Drew Jamison (left) and Greg Jeffreys on the Paradigm AV stand at ISE
The Netherlands - Paradigm AV has reported "an overwhelmingly positive response" to its product showcase at this month's ISE 2012 in Amsterdam. In what was seen as a radical departure for the company, the show marked the launch of Paradigm's new European distribution arrangement with Scalable Display Technologies and provided a first large-scale presence for its newly-formed subsidiary, Simulation Displays.

The stand highlight was the Paradigm Display Wall, a unified display product range based around Scalable Display Technologies' products for automatic alignment, blending, warping and colour calibration of projected images, while the eye-catching gesture-controlled Cube from GestureTek, provided an effective means of beckoning visitors into the environment.

Paradigm AV managing director, Greg Jeffreys, was delighted with the reaction from consultants and specifiers, who he said immediately grasped the concept of scalability of a large-screen mega-pixel interactive display that sits on a network.

"From the feedback we received from the Wall, with its soft-edge blend onto a flat wall, it became evident that this solution can be sold into the B2B markets as well as simulation," he said. "With the advanced automatic alignment of multi-projector arrays onto curved and cylindrical screens the advantages to both markets became self-evident."

He added, "Because the use of multiple projectors is ramping up exponentially, we see Scalable as an important strategic partner. Our own core skills of meeting difficult challenges with projected displays means that this solution, with its automatic calibration of soft-edge blending, will open new doors for us and enable us to realise ambitions we have had to offer a cost-effective way of using commercial off-the-shelf components to deliver advanced solutions."

Paradigm AV also introduced its wholly owned subsidiary, Simulation Displays Ltd, and new business development manager, Henry van der Helm, who will head up this division. Simulation Displays will handle the marketing of Scalable's products into the simulation and reality markets.

Finally, the company also displayed a new multi-touch interactive table from Displax, based on a Windows 7 plug-and-play compliant foil that Paradigm use to make interactive displays up to 100". At the same time they confirmed UK representation of further global brands, including Da-Lite, Chief and Projecta.

Summarised Paradigm AV sales director, Mick Perrone, "As a result of taking this ambitious approach to delivering unique solutions we have brought back a large number of positive leads - making this potentially the most successful trade show we have ever exhibited at."

(Jim Evans)


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