According to sales manager, Dave Stephen, a more minimalist approach this time out paid dividends, resulting in a more direct communication with the customer and clear, unambiguous messaging.
Attention was mainly focused on the dnp 92in STS Ultra Short Throw, in 16:10 aspect ratio, used in conjunction with a super widescreen Epson EB485W projector (0.27:1 throw ratio), and 100in Supernova Core 2 display.
Here, the permanently packed stand gave visitors the opportunity to see a split screen, comparing standard screen resolution in daylight conditions, with the high visual acuity of the award-winning Supernova technology.
"As a result, we received a very good response, with many positive comments and qualified leads," said Stephen. "Universities, schools and local authorities looking to refurbish and upgrade, are now happy to consider alternatives to the interactive whiteboard and LCDs."
Since schools generally don't favour drawing blinds over their windows when reverting to AV, preferring to retain the natural ingress of light where possible, Supernova offers huge advantages. "We were able to demonstrate this, along with the fact they didn't have to use expensive overhead projectors to generate this."
In fact partnering with Epson, who also give high priority to the education sector, had been a masterstroke, since their quiet-running devices do not disturb the smooth running of the class, and comfortably meet the requirements for budget and performance in the 3,000-4,000 ANSI lumens class. "Visitors particularly liked the interactive short throw option, with pen and touch control," added Stephen.
In summary, as a result of BETT 2014 Dave Stephen believes that image quality is assuming ever greater importance as products near end-of-life - giving a new impetus to optical displays up to 100in such as Supernova. And this reinforced his positive reaction to BETT 2014. "I am fully confident that we will take orders from this show, as a result of the leads generated," he said.
(Jim Evans)
