Supported by AV distributor and custom engineering company, Paradigm AV, they evolved a solution in which two large format HD rear projection screens have been installed - measuring up to 40ft on the ground floor and up to 80ft on the first floor - with full audio capability.
The dual screen site (situated in the heart of Oxford Street, close to Bond Street tube station) has been created in association with Eyeconic Outdoor (the outdoor division of London based Media 7, who specialise in media sales at prominent city based locations).
WindowGain MD Simon Russell comments: "Prior to us moving in, easyInternetcafé had some plasma screens in their window that they weren't happy with. They wanted large displays both at street and first floor levels for advertising and promotional purposes and we knew we could offer our edge-blended solutions to create high impact. However it proved to be our most challenging screen to date."
This was largely due to the lack of depth they had to work with on the lower tier. Needing to achieve high visual acuity in the daylight conditions, with a minimal 80cm throw distance, Paradigm AV supplied two 70" (diagonal) dnp UCS screens in 4:3 aspect ratio, butted together with narrow mullions. To compensate for the space constraints, Paradigm AV recommended a pair of Panasonic PDT-5700 6000 ANSI lumens projectors, fitted with short-throw lens, using a pair of specially-fabricated Paradigm custom single mirror rigs to fold the beam path.
(Jim Evans)
