Fred Heuves (centre) with (left to right) Christian Singer, Anca Tudor, Adrian E Ionescu and Wolfgang Koeber, confirming the deal at ProLight&Sound in Frankfurt.
The Netherlands / Romania - The Synco Europe Network, Europe's leading pro audio rental network, has confirmed a new joint venture to extend the network into Romania with the formation of the Paradigma Group SRL, based in Bucharest. This is the Synco Europe Network's first venture into Eastern Europe.

Paradigma Group SRL is a Romanian-Dutch joint venture between Ampco Flashlight Holding BV and AEI Broadcast SRL, one of the leading facilities companies in Romania. Paradigma Group SRL has two divisions, covering both rental and sales. Paradigma Production provides rental services for professional audio, lighting and staging, and has made extensive investment in its rental equipment. The company operates a Synco by Martin Audio W8LC/W8LM Line Array system - the first line array system to be permanently based in Romania. It also has the facility to draw on the Synco Europe Network's huge array of equipment and personnel resources, enabling the company to provide full production services for shows and events of every size.

Audio rental brands are headed by Midas, Synco by Martin Audio line arrays, XTA and Yamaha along with lighting products from Clay Paky, ETC, High End Systems and Vari*Lite.Paradigma Teknik is the group's distribution company, with a product portfolio that already includes numerous leading brands, including brands for exclusive distribution for Romania. The company also provides design and installation services for audio and lighting systems in clubs, theatres and other entertainment venues.

Prior to the joint venture it had been awarded the distribution of Martin Audio products, and in the last quarter of 2005 completed seven major installation projects with Martin Audio equipment, including the National Theatre in Bucharest, Romania's principle theatre.

This potent combination of expertise and resources, both regional and international, has created an exciting and dynamic operation, designed to bring superlative, professional service and the latest entertainment technology to this demanding market.

Synco Europe Network MD Fred Heuves comments: "It's a very exciting situation to be working with our Romanian colleagues to offer the highest standards of equipment, engineering, service and support for both rental and sales in such a fast growing region."

(Lee Baldock)


Latest Issue. . .

Save
Cookies user preferences
We use cookies to ensure you to get the best experience on our website. If you decline the use of cookies, this website may not function as expected.
Accept all
Decline all
Analytics
Tools used to analyze the data to measure the effectiveness of a website and to understand how it works.
Google Analytics
Accept
Decline
Advertisement
If you accept, the ads on the page will be adapted to your preferences.
Google Ad
Accept
Decline