The fixtures were specified and installed by Mediatec, now a US owned Swedish company and specialist in exhibition and conference technical production, headquartered in Kung?lv just outside the busy port city of Goteborg. The project manager was Mattias Berglund.
Volvo - both cars and commercial vehicles - has been a Mediatec client for some time. The company has designed specified and lit numerous shows, expos, activations and launches for the world-renowned brand - one of Sweden's most successful. Volvo knows what it wants and demands the highest standards of excellence.
"They are an exacting client but the results always look amazing," confirmed Mattias, saying that their contacts at Volvo also trust Mediatec's teams to look after their lighting and visual requirements, and so took their advice on highlighting the display areas at Landvetter.
These went live in January and are permanent, although the model of car on show will change, explained Mattias.
The Departures installation is highly visible and a well-known meeting point. Mediatec wanted a single source of LED light that could be shaped - and achieved this using the barn doors which also reduce the glare.
"We compared all the different options" says Mattias, "And PARfect was the only one that could give us the single LED source and fulfil all the other criteria as well as being reasonably priced."
The installation had to be as carbon-efficient as possible in keeping with Volvo's commitment to sustainable industry.
Twelve PARfect S1s with the standard 24 degree lenses are rigged above the main podium on the ceiling beams in Departures. Above the baggage claim display, a small truss is flown which accommodates eight PARFect S1s. In both cases they are focussed to give an even coverage across the car.
(Jim Evans)
