Peavey and Muse Research establish strategic alliance
USA - Musical-instrument and sound-equipment innovator Peavey Electronics and software and hardware platform specialists Muse Research and Development have established "a collaborative strategic alliance" to introduce innovative new products to the global marketplace.

This partnership brings together Peavey's 45 years of research, development and VST software innovations, as well as its extensive global distribution network and manufacturing capabilities, with Muse Research and Development's technology-based product designs. By utilising each company's core competencies, the companies will bring to market innovative new products beginning with the flexible MuseBox musical instrument and effects box.

"We are very excited to establish this relationship with Muse Research and Development," said Hartley Peavey, founder and CEO of Peavey Electronics Corporation. "Peavey is heavily invested in the future of virtual instrumentation, and products like our award-winning ReValver modelling software are leading the way. With the Receptor, Muse Research created an entirely new paradigm for musicians. The new MuseBox is the next big step. We look forward to breaking lots of new ground together."

The MuseBox uses virtual instruments and effects technology "in a brand-new way, so players of all types can easily take cutting-edge software-based synths, sounds and effects to rehearsals, gigs, the practice room, or the studio".

"We are thrilled to be working with Peavey," said Chris Halaby, CEO of Muse Research and Development. "Their commitment to innovation over the last 45 years is a matter of record, and we share a common desire to bring useful, original products to the marketplace. Their high-quality hardware design capabilities and manufacturing sophistication really complement Muse Research's award-winning software and hardware designs. Peavey's channel experience and dealer loyalty have allowed them to build a global dealer network that we are pleased to be part of."

(Jim Evans)


Latest Issue. . .

Save
Cookies user preferences
We use cookies to ensure you to get the best experience on our website. If you decline the use of cookies, this website may not function as expected.
Accept all
Decline all
Analytics
Tools used to analyze the data to measure the effectiveness of a website and to understand how it works.
Google Analytics
Accept
Decline
Advertisement
If you accept, the ads on the page will be adapted to your preferences.
Google Ad
Accept
Decline