Europe - PPDS, the global provider of Philips Professional Displays and complementary solutions, has announced the appointment of international AV sales director, Fabrice Penhoat, heading a new growth chapter in its French and African markets.
With an AV career spanning over two decades – 13 years of which have been devoted exclusively to Philips Professional Displays – Penhoat takes the newly created position of business director Philips Signage and dvLED for France, the French overseas territories (Dom Tom), and Africa, and will play a leading role in the development and execution of PPDS’ digital signage and LED sales strategies in this key region.
Based in Paris and reporting to Cesar Sanz, sales director for France and Iberia, Penhoat will, in his extended position, be responsible for the implementation and execution of PPDS’ accelerated sales and growth strategy in the region.
Penhoat commented: “I am proud to have been entrusted in helping guide our business on this next phase in France, Dom Tom, and Africa. As anyone who visited the Philips stand at ISE 2025 in Barcelona will have seen, the interest in Philips Professional Displays has reached a new level. It is an exciting time to be part of the business.”
