Penn Elcom expands German operation
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From this hub, the company distributes over 1,700 product lines and hardware including 19-inch racking, flightcase components and loudspeaker elements directly to B2B and B2C customers all over Europe.
The new facility will assist the busy operation in continuing – and streamlining - the efficient and fast delivery of products worldwide which are manufactured by Penn in the UK.
It was imperative to stay in the same regional location explains Dennis Marco Meertens, co-MD of Penn Elcom GmbH with Thomas Mostar. “Elten is perfectly positioned for expedient onward transportation and delivery to our local and regional sales teams – a very successful model devised to best understand specific cultural needs, demands and variations - which represent a variety of different market sectors,” he commented. This made finding suitable premises that bit more challenging, however this excellent opportunity then presented itself.
The new building, close to the Dutch border, was previously used for distribution, so already had substantial infrastructure in place that was of direct benefit to Penn.
The move to the new warehouse in Germany was completed in four phases over the course of eight working days and involved “a lot of improvisation and lateral thinking by all involved” says Dennis, as the full sales operation had to continue at full-pace throughout the period.
(Jim Evans)
