This is part of a planned expansion strategy to have Penn-Elcom sales and distribution outlets in all of the major South American markets, and also in direct response to an increased demand for its products and services in these territories, says the company.
Both of the new sales offices have showroom and warehousing facilities offering a full range of Penn-Elcom products including flight case, racking and loudspeaker hardware, accessories and solutions to the professional audio industry, plus selected complimentary lines, including Fane speakers and Amphenol & Neutrik connectors.
Penn Elcom Argentina is located in Buenos Aires. The office is headed by Adriana Gallo and Diego Soto, both with several years of professional entertainment industry related experience, and five years working at Penn-Elcom Brazil in Sao Paulo, which was the first of the brand's Latin American distribution operations to be established in 2006.
In Peru, the new office is in Lima and will be run by general manager Ricardo Leiva who will report to Carlos Gallo, head of Penn-Elcom's Latin American operations.
Penn-Elcom's chairman Roger Willems states, "We have every confidence that with the experience and enthusiasm of our teams in Argentina and Peru, the businesses will follow the success of our other South American enterprises."
Phil Stratford, CEO of Penn-Elcom Inc in the USA comments, "By launching our standard products in Argentina and Peru - as elsewhere in South America - we expect to make inroads into the local flightcase, pro audio and 19 inch racking markets by making products accessible with our renowned quick supply service. The only way to do this properly is to have a local distribution network and stock holding."
(Jim Evans)
