This is designed to enable fast access through local sales support centres - primarily in Malaysia, Singapore and Thailand - of the full range of Penn Elcom products.
It reflects generally buoyant markets and strong trading in Asia over the last 12 months, as well as being an integral element of Penn's planned medium-term global expansion strategy.
Heading up the operation will be Jane Li, who has worked for some time as operations manager for Penn's Logistics & Quality assurance centre in Xaimen, China. She will initially run a full time staff of three people.
The creation of the new KL facility enables Penn Elcom's clients and end users of all sizes to benefit from direct shipments and optimised efficiency, ensuring even faster turnarounds for their orders.
"It effectively streamlines our entire operation servicing this part of Asia and the surrounding areas," confirms Phil Stratford, CEO of Penn Elcom Inc.
(Jim Evans)
