Persival Producciones invests in Robe
- Details
Like many Colombian rental companies, they started primarily as an audio supplier, and a few years later realized that to keep competitive, they needed to invest in lighting and video to offer full production packages to their busy client base.
Persival is owned and run by Mauricio Agudelo. He explained that the lighting side of the business was steady but slower to take off than the audio side, until they purchased their first Robe Pointes in 2016.
The first Pointes appeared in Colombia in 2014 when Andres Chamorro and his company Chamorro Iluminacion bought a quantity for a Juanes tour for which Persival did the audio and staging.
They already had a competitor beam light onboard at the time, but they were super-impressed with what the small and truly multifunctional Pointes could do. Then it was a simple case of “we had to have them”.
He consulted with Guillermo Traverso, Robe’s regional sales manager for Latin America who helped facilitate AVCom’s first sale of Pointes to Persival which arrived in two batches, 32 initially which were rapidly followed by another 16, making 48 in total which offered a lot of scope for their shows.
Following this, they bought Spiider wash beams and then BMFLs; their most recent purchase was 24 x BMFL WashBeams earlier this year and they are looking at adding another 12.
“Around the time we purchased the Pointes we started seeing them appearing much more on international events like Estereo Picnic (Colombia’s biggest festival) where they were repeatedly being requested on tech specs, and at that time there was almost no Robe in Colombia, so we were able to do some great business.”
The majority of Persival’s business is concerts, tours and music-based events for which they also provide design services or work with the artist’s LDs.
They also do all the most important fashion week event in Medellin - Colombia Moda, which this year featured an all-BMFL rig - 48 fixtures - above the main showspace runway.
(Jim Evans)
