Arcstream deployed many of their special visual effects to set the scene for the car's unveiling, including lasers, and moving and generic lighting. They built a curved wall emblazoned with the Peugeot logo, which gradually rotated to reveal the new model. On the floor was Arcstream AV's poolSystem - a special effect using interactive floor projection. The images in the Peugeot poolSystem, which focused on the dancefloor, changed throughout the evening, featuring the manufacturer's famous lion logo.
Chris Cheetham, Peugeot's fleet marketing manager said: "We wanted a truly innovative reveal of the new 407 Coupé. Arcstream AV helped achieve this with the interactive floor projection system."
(Jim Evans)
