Pioneer Pro Audio goes on the road
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At immersive events space Aures in London, attendees came from as far afield as Portugal and Sweden, as well as closer to home, for a full day’s programme which included a showcase of the XPRS range followed by a demo the venue’s own XY system. A closer look at the XY-3B and XY218HS products included the chance for those present to play their own tracks whilst getting hands-on with the Armonia DSP software used to EQ the system.
The event at Power Light’s showroom in Torremolinos was equally well-attended and followed a similar structure, with a particular emphasis on pro-audio and hospitality. Key Pioneer Pro Audio staff were on hand to stage the demonstrations and discuss every aspect of the systems and their applications. Each day concluded with a popular Pioneer Pro Audio sales initiative, where major purchases attracted a significant giveaway of DJ Equipment.
Marketing general manager, Mark Grotefeld reports, “Taking our systems out in this way has proved to be a great success. Interest has been really strong and the feedback we’ve received has been universally positive. There’s no substitute for getting to see and use the systems in ‘real-life’ and experience their capabilities first-hand. Our team has enjoyed invaluable interaction with a large cross section of stakeholders and we look forward to continuing that work at the forthcoming events.”
(Jim Evans)
