Pioneer Pro XPRS Series proves popular at ISE
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For Pioneer, the show proved an overwhelming success that saw sustained interest in both its commercial audio CM-Series speakers, which were available to examine on the joint Frenexport/Pioneer PRO AUDIO stand, and in the demo room, where XPRS2 was put through its paces under the strap-line ‘Versatile XPRSion’.
Pioneer Pro Audio marketing executive, Federico Sidero comments, “We staged four hours of demos per day in our fully branded demo area, which featured a DJ booth to promote a genuine ‘club’ feel to events. The demos were broken down into half hour slots, all of which were expertly presented by our product specialist David Ferreira, and the vast majority of which attracted a full room.
“We’d expected a good deal of interest in the products, but nothing quite prepared us for the level of attention and subsequent enthusiasm that they received. More than 500 people visited our demos during the week, which was hugely gratifying.”
The demonstrations featured all of the available new models - XPRS102 10” and XPRS122 12” full-range units, and XPRS1152S single 15” and XPRS1182S single 18” subwoofers. All the units were demonstrated individually and in different combinations, with visitors able to experience the four DSP pre-set modes which can be switched between live, music, speech and monitor settings for different applications.
Sidero continues, “It’s fair to say that every member of our team worked incredibly hard to deal with a flood of enquires across the four days of demonstrations. Within days of the show closing, we had taken an unprecedented number of orders for XPRS2 from the EMEA region, suggesting that it well and truly captured the imagination of everyone present.”
