The immersive showroom is located in Dubai’s Design District
UAE - Pixel Artworks has announced the official opening of its new Middle East office and immersive showroom, located in Dubai’s Design District (d3).
Pixel Artworks employs a combination of experiential design and technical expertise, together with animation, immersive audio and interactive elements, to create ‘virtually limitless concepts from giant airport activations to choreographed live shows to 360-degree immersive environments’.
Dan Alldis, global development director, Pixel Artworks, said, “With 15 years of innovation, creativity and technical expertise behind us, we’ve been able to deliver some of the Middle East’s most ambitious AV installations over the past two years. When you see some of the incredible work we have produced, it is easy to forget that it starts with a single pixel – so we are excited to be able to welcome visitors to our new regional office and immersive showroom and demonstrate just how we push the boundaries in light technology.”
Recent installations in the Middle East include Essence of Expo – an AV installation featuring 10 x 10m tall LED sculptures that transformed Dubai International Airport’s Terminal 3 Arrivals Hall into a giant LED and audio installation.
For Gulf Air – Bahrain - one of the world’s tallest projection mapping shows ever was displayed onto the Four Seasons Hotel in Bahrain. The project produced for Gulf Air featured an aviation style projection for the launch of their new aircraft, the 787 Dreamliner
The showroom experience at Pixel Artworks’ new facility gives visitors a taste of how some of its projects have been designed and created, in a completely immersive environment.

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