With its recent decision to open a retail location of its own in New York City, general manager of Stores Whitney Walker was asked to oversee the creation of a listening experience in which customers could discover Sonos just as they would in the comfort of a friend's home. Needing a finishing accent for the downstairs lounge, Walker called upon Rethink Innovations to help create a warm and engaging 30ft fireplace display, and they did so using FLEXLite 6.9mm LED video technology from Nashville-based PixelFLEX.
"Our objective for the Sonos flagship retail location was to build the best place for someone to discover and fall in love with whole home audio," began Walker. "While that may seem simple, it's really not because the level of education people have with the product varies widely, so we had to achieve the highest standard for product demonstrations. In the store there are seven different home-like listening rooms and a lounge downstairs where we wanted a warm, gallery-like setting. In the lounge, we needed a design feature that would enhance the space and give it a relaxing vibe. We found our solution in a LED video wall fireplace that adds dynamism and warmth to the store."
Eric Christoffersen, managing partner Rethink Innovations, comments, "When we started to look at what technology would make the design a success, we knew that if we turned the FLEXLite LED panels 90 degrees we could achieve the linear fireplace experience with no separation of the content and no heat issues whatsoever. To do this, we used eight of the FLEXLite LED video panels to create the immense 30ft fireplace and it looks great."
(Jim Evans)
