PixelFLEX creates rooftop experience at Beer Park
- Details
With over 100 eclectic beer options, including 36 beers on tap, the developers of the flagship location wanted the outdoor atmosphere to be a shining example of how to best enjoy the Las Vegas life. In this environment, they now needed a high-definition video display to be a focal point in the dynamic audio/visual design, so they worked with the design specialists at Ponto Solutions who chose a FLEXUltra 1.9mm LED video solution from PixelFLEX.
“The restaurant/bar design market is a big industry for us, and we were very fortunate to have the opportunity to work with the developers of Beer Park,” comments Matt Abbrederis, Ponto Solutions. “They really wanted this location to be a premier entertainment experience through an environment that’s exciting and upbeat. They also wanted to be able to draw people in off the Las Vegas strip, so we put together a complete audio/visual package that would help them accomplish all their goals, which ultimately included the high-definition FLEXUltra LED video display.”
Abbrederis continues: “In our initial design concepts, we wanted to wrap the LED video around the entire centre bar to resemble the NHL centre-ice or NBA centre-court scoreboards. Since this was the inaugural Beer Park location, we ended up first installing a four-panel LCD wall. After things got up and going, they saw the need for the LED video, so we flew them down to Nashville to show them the PixelFLEX technology. Once they saw the FLEXUltra solution for themselves, we got approval to swap out all the LCD panels with the 1.9mm LED technology, and they love it.
“This is an outdoor environment and in Vegas that’s a bit different,” explains Abbrederis. “You have high winds blowing sand, 120-degree summer heat, spring and fall rain storms, and then it even gets cold in the winter with snow every once in a while. Needing a way to best protect the system, we worked with PixelFLEX and a local fabricator to create an outdoor enclosure, with a custom mounting rack, that allowed us to easily install the FLEXUltra LED.”
As the integration of the new system could now move forward, the goal was to make the rooftop design as flexible and truly unique as possible. Keeping both the experience of the guests and the management team in mind, Abbrederis created an easy-to-use audio/visual package which is conveniently controlled through a handheld tablet.
“The LED video wall is now being driven by a Crestron system which gives us a great level of flexibility,” adds Abbrederis. “On the HD LED video wall, we can now use it as one large display, or we can break it up and show up to four different pieces of video content at once. We then have an audio system that can intelligently read the decibel levels throughout the space to give us a nice and even distribution of sound across the entire rooftop with no hot spots.
“The complete A/V system is then controlled off a tablet that the employees can use to change the channels, break up the video and audio zones, and then also adjust volume in fully integrated operating system.”
(Jim Evans)
