Najafi found a cost-effective and dynamic solution in FLEXCurve (photo: Rebecca Adler)
USA - Based in Los Angeles and Las Vegas, Najafi Design Group prides itself on creating designs that truly complete the experience while immortalizing the moment. So when they were approached by Cleft Clips to create an entirely new technical design for Funny or Die, lighting and event designer Sohail e. Najafi was confident his team could completely transform The Historic Scoot Inn.

Wanting to consolidate two main elements of their typical production design, a detailed scenic backdrop and high resolution video wall for connect playback, Najafi found a new more cost-effective and dynamic solution, the FLEXCurve 8mm high resolution curved LED video wall from PixelFLEX.

"We first started designing for Cleft Clips in Los Angeles for various comedy specials over the past few years," began Najafi. "When they brought us back this year, they asked us to manage the technical production for Funny or Die's venue in Austin. In the past, they had used a traditional goal post truss structure with a suspended LED wall, but this year they challenged us to be more creative. The solution was curved LED wall, which we were able to do using the FLEXCurve LED.

"With a more creative use of LED video in mind, we started looking at how the production typically used painted scenery with lighting inlays as its scenic backdrop, so I decided to combine the two elements and integrate the LED wall in a scenic way," continued Najafi. "Since The Historic Scoot Inn has a wide quarter round stage that goes upstage to a 90 degree point, we wanted a high-resolution LED product that could create a beautifully, curved viewing panel that spanned the whole stage seamlessly

"When we started looking, we found most solutions were significantly out of our client's budget, weren't offered with realistic rental options, and we were about to abandon the idea until we found PixelFLEX and the FLEXCurve on the LDI show floor."

(Jim Evans)


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