PixMob plays key role at Stanley Cup Finals
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Montreal-based PixMob reached out to the team to design a shared experience for the 3,500 fans in attendance and the millions cheering on from home - making a limited capacity arena feel full and helping unite a fanbase that had been starved of live hockey since March 2020.
"We’ve illuminated the world’s biggest sporting events and some of the highest-grossing musical tours of all time, but working with our hometown Canadiens at the Stanley Cup Finals is extremely special to us,” said Jean-Olivier Dalphond, president, PixMob.
Given that this is the Canadiens’ first trip to the Stanley Cup Finals in nearly 30 years, there was no better time to add a little lighting magic to the stellar playoff run in this first-time collaboration between these two Montreal heavy hitters.
Fresh from their second consecutive Super Bowl Halftime Show in February, the PixMob team have been illuminating 5,000 empty seats with Nova Pixels at the Bell Centre to help fill the arena in lieu of a full house.
Having kicked off at Game 3 of the semi-finals series against the Vegas Golden Knights, the PixMob in-game spectaculars will continue to run through the entire Stanley Cup Finals, which include a variety of high-energy effects for key moments such as the game opening, national anthems, and goal celebrations.
Even though live events had been mostly dormant the past year due to COVID-19, the PixMob team continued to innovate to be prepared for the return of events, creating new products such as the Nova. With the brightness of 10 PixMob wristbands, the Nova can illuminate empty seats and displays even better on a live broadcast.
Having less than 30 hours before Game 3 of the Semi-Finals to execute, PixMob had to act fast to get everything ready. The team arrived at the Bell Centre the morning of the game to install the 5,000 Novas, which easily strapped on to empty seats. Given carte blanche for the event, PixMob's show operator created a variety of high-energy effects for key moments such as the game opening, national anthems, and goal celebrations, all of which synced with the existing game production.
