PixMob scores in Super Bowl LVI Halftime Show
- Details
Montreal-based PixMob dazzled fans in the stands and TV viewers alike with an epic halftime spectacle, one that had to overcome a significant production hurdle.
PixMob’s Super Bowl Halftime Show experience this year was their third straight, and fourth overall, at North America’s biggest annual sporting event. It follows unforgettable success at last year’s halftime show featuring The Weeknd, and at the Jennifer Lopez and Shakira performances the year before, both shows together totalling over 200m viewers.
The Los Angeles Rams and Cincinnati Bengals weren’t the only ones aiming to light up the field during the afternoon game. PixMob were challenged to develop immersive illumination technology that would not just function but enthrall in the daylight-filled stadium.
PixMob provided 70,000 Nova-powered LED laminates to all live audience members as well as the halftime show field cast (dancers, extras, etc.). The laminates, designed in Montreal, are brighter than any device the company has ever made previously. Each laminate has 10 times the brightness of the popular LED event wristbands PixMob is known for, and is the same technology now used in the permanent installation built into the seats of the SAP Centre, home of the San Jose Sharks.
“When we saw the stadium with its clear roof for the first time, we thought this might be tough. With our engineers, we got to work and did some electronic alchemy to take an existing circuit and super charge it. As we like to say, we must innovate or disappear,” said Vincent Leclerc, CEO, PixMob.
Last year, PixMob also lent its expertise to a new initiative tackling the pandemic in the events, commercial and industrial sectors with the creation of Safeteams. Utilising PixMob’s proprietary wearable technologies, Safeteams assists organisations wishing to reopen or maintain safe operations during COVID-19, and currently helps protect over 18,000 workers against COVID-19 and its variants.
