Canada – Montreal-based PixMob has been bringing its immersive crowd-lighting experience to the Professional Women's Hockey League (PWHL) since its inception. PixMob already engaged more than 14,000 fans at the three home opener games in Toronto, Ottawa, and Montreal with its LED wearables. Now, the company is gearing up for the historic game between Montreal and Toronto on 20 April at the Bell Centre, where a new women’s hockey attendance record is expected to be set.
The partnership was born out of PixMob’s dedication to bring the same big league experience the company has created for the NHL, Super Bowl, Winter Olympics, NBA, and numerous other top level Pro Sports teams and events to the PWHL. By putting a spotlight on the under-represented talent of the PWHL’s athletes, PixMob’s lighting tech gives players and fans the electrifying experience previously only enjoyed by men’s professional teams.
PixMob’s partnership with the PWHL is part of the company’s Spotlight Series, a programme dedicated to illuminating the contributions of women in sports and entertainment. The company’s sponsorship of the league follows a wave of positivity and support around women in sports and entertainment.
"We’ve worked with 30+ major league sports teams over the years, and realise how much support is lacking and how deeply-rooted the inequalities within women's sports are,” says Pauline Rosen, VP brand & marketing – PixMob. “We approached the PWHL to see how we could contribute to an even stronger game day experience, and are thrilled that our partnership quickly helped the league gain momentum while further engaging its devoted fans. Supporting the PWHL has been an honour, we are proud to see them gain the attention they deserve. Being a part of the upcoming record-breaking game in Montreal, our hometown, is particularly special.”
“We are extremely proud to be an official partner of the Professional Women’s Hockey League in Canada,” said Vincent Leclerc, CEO of PixMob. “When it comes to women in sports and live entertainment, we believe that we are still far from an even playing field. This partnership is the first step of PixMob's company-wide initiative to advance the role of women in the industries we serve."
