PL+S: Adamson confirms major expansion
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Driven by three years of rapid growth, the new expansion will allow Adamson to meet the increased demand of its growing sales network. While the new addition has been dedicated entirely to production and R&D, the original facility has also been revamped to shape the future of research, product development, and education.
Along with the architectural improvements, Adamson has also invested heavily in machinery and manufacturing technologies to guarantee efficient production of performance loudspeaker systems in Canada. These include new CNC routers, milling machines, and semi-automated production lines, all aimed at maintaining Adamson’s status as an industry-leading innovator.
"This significant investment in infrastructure positions Adamson to continue manufacturing all components and key technologies in Canada,” says president and CEO Brock Adamson. “Vertical onsite integration, from raw iron to finished loudspeakers, allows our engineering teams to prototype real world products faster and deliver products that are not limited in performance through priorities set by third party suppliers. The elimination of outsourcing ensures the protection of our intellectual property and maintains the secrecy surrounding certain proprietary manufacturing processes.”
The expansion is directly correlated to Adamson’s consistent and significant sales growth over the past three years.
“Our sales have grown more than 40% year-over-year since 2014,” notes James Oliver, director of marketing and sales. “We had an obligation to our network to both expand our production capacity and increase the speed in which we bring new products to market. Our infrastructure is populated with personnel that significantly improve our ability to address market requirements and deliver performance products to our sales and user network.”
The biggest investment in personnel has been in Adamson’s engineering division, which has long been recognized as one of the strongest and most forward thinking in the industry. Benoit Cabot, the company’s director of research and development, now has his team working more effectively across four departments.
“Our company has quadrupled our number of engineers over the past three years,” comments Cabot. “When you’re going through rapid growth as we are, you end up putting people wherever you can find space. Our new labs allow for an incredibly productive and collaborative environment.”
Adamson has now turned its focus to the construction of a training and product demonstration facility within the expanded headquarters.
“Our recently-launched global certification program is a testament to our ongoing commitment to supporting and growing the skills of our international user base as well as our sales network,” comments Marc Weber, director of product and brand management.
“We’ve allocated a significant portion of the original site to create a benchmark education and demonstration facility. This will allow us to efficiently train our partners here at our headquarters in Canada. On top of that, it will also connect our partners around the world directly with the people that develop one of the most dynamic loudspeaker systems in the premium audio market."
(Jim Evans)
